Qualitative expertise feeds creativity

Led by experience

For over 20yrs Lucy has been conducting significant pieces of strategic qual across markets with lasting impact on brands. From our inception in 2002, purposeful creativity has been integral to Spinach’s culture, ‘infecting’ projects and clients with creative thinking.

Creativity With Purpose

In a fast moving competitive world, brands can only achieve an edge through connecting with people well – anticipating or empathising with peoples’ culture and needs - be that through communication, innovation or values.

When we talk of creativity, we are talking about a core practice of ‘creativity with purpose’, about 'making' – about turning ideas, concepts and innovation into something real.

our team

Spinach is an independent agency founded and run by Lucy Morris in 2002.

Spinach is a collective of talented individuals with curiosity, who thrive on collaboration and delivering ground breaking insight. Our projects are led by Lucy or another experienced qual practitioner but we also thrive on the energy and input from team members who are newer to qual, or growing in confidence and experience –  the vital lifeblood of our agency.

To maintain agility and keep our thinking fresh, we also work with carefully selected research associates and other partners who embrace the same ethos.



Gary Cawker - Qual Research Specialist
Michelle Lee - Qual Research Specialist
Tim Mills - Qual Research Specialist
Mel Johnson - Qual Research Specialist
Mike Tivnen - Qual Research Specialist
Emma Jarvis - Qual Research Specialist
Josie Walden - Qual Research Specialist
Lindsey Annable - Qual Research Specialist
Sarah Boyd - Qual Research Specialist
Matt Cranitch - Qual Research Specialist
Zoe McQuillin - Qual Research Specialist
Alex Gordon - Sign Salad Semiotics - View site
Andy Welland - Art Director & Graphic Designer - View site
Kuba Nowak - Film Maker - View site

  • Lucy Morris - Founder Lucy Morris Founder
  • Gregg Quy - Director Gregg Quy Director
  • Sam Mallett - Researcher Sam Mallett Researcher
  • Karen Sullivan - Finance & Operations Director Karen Sullivan Finance & Operations Director

please do get in touch

Nexus House
2 Cray Road
DA14 5DA
+44 7720 083618

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