Create with Purpose Transforming Brands

Spinach is a boutique qualitative research consultancy founded by Lucy Morris in 2002 – we are qualitative research experts with a deep curiosity and wide-ranging experience. We believe qualitative research is more actionable when led by senior practitioners. Through being hands-on, we deliver stronger insight, guidance and a high quality service which enables our clients to create with purpose.

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Creating enduring value

Expertise facilitates sharper insights and fresh ideas – we help the brands we work with have the edge in creating genuine brand love, impact and growth.

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A wide range of clients
Work & clients
Working in the UK and internationally

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Work with us

If your brand wants to inspire, empathise and make a real impact on people’s lives - we’d love to work with you. Call 07712137383 or email

please do get in touch

Spinach Ltd
Preston Park House
South Road
East Sussex
United Kingdom

Google Map of 144 Liverpool Rd, London N1 view larger map