Qualitative Expertise Transforming Brands

Spinach is a boutique qualitative research agency led by Lucy Morris and Gary Cawker – we are qualitative research experts with enduring enthusiasm and wide-ranging experience. We believe qualitative research is more actionable when led by senior practitioners. Through being hands-on, we deliver stronger insight, guidance and a high quality service.

Read more
Creating enduring value

Expertise facilitates sharper insights and fresh ideas – we help the brands we work with have the edge in creating genuine brand love, impact and growth.

Find out more
A wide range of clients
Work & clients
Working in the UK and internationally

Find out more
Work with us

If your brand wants to inspire, empathise and make a real impact on people’s lives - we’d love to work with you. Call 020 7609 6000 or email


please do get in touch

144 Liverpool Road
London N1 1LA
+44 (0)20 7609 6000

Spinach is a 10 minute walk from either Angel or Highbury & Islington tube station. We are situated in the Maples Business Centre, which is opposite the Hop & Berry pub.

Google Map of 144 Liverpool Rd, London N1 view larger map