Qualitative expertise feeds creativity

Led by experience

For over 20yrs Lucy has been conducting significant pieces of strategic qual across markets with lasting impact on brands. From our inception in 2002, purposeful creativity has been integral to Spinach’s culture, ‘infecting’ projects and clients with creative thinking.

Creativity With Purpose

In a fast moving competitive world, brands can only achieve an edge through connecting with people well – anticipating or empathising with peoples’ culture and needs - be that through communication, innovation or values.

When we talk of creativity, we are talking about a core practice of ‘creativity with purpose’, about 'making' – about turning ideas, concepts and innovation into something real.

our team

Spinach is an independent agency founded and run by Lucy Morris since 2002.

Spinach is a collective of talented individuals with curiosity, who thrive on collaboration and delivering ground breaking insight. Our projects are led by Lucy or another experienced qual practitioner.

We’re part of a vibrant global insight community and our collective is made up of research partners, provocative thinkers and makers who share our ethos and energy.




Michelle Lee - Qual Research Specialist
Mel Johnson - Qual Research Specialist
Alex Gordon - Sign Salad Semiotics - View site
Andy Welland - Art Director & Graphic Designer - View site
Kuba Nowak - Film Maker - View site

  • Lucy Morris - Founder Lucy Morris Founder
  • Cath Moore - Executive Assistant Cath Moore Executive Assistant

please do get in touch

Spinach Ltd
Preston Park House
South Road
East Sussex
United Kingdom

Google Map of 144 Liverpool Rd, London N1 view larger map