We work with classic and evolving qual methods covering: group discussions, in-depth interviews, ethnography, accompanied shops, observations, online pre-tasking and sequential recycling – always tailored to specific briefs, never off-the-peg.

We challenge briefs to ensure we come up with the best possible approach. As part of our continual drive to add value and insight, we often complement our qual by integrating complementary disciplines such as Semiotics, Linguistics, Trends, Cultural Insight, Design and Psychotherapy.

We thrive on broad category experience encompassing FMCG, B2B, Automotive, Financial and Social research. We are specialists in advertising, brand development and R&D-focused work (spanning product, pack and claims).

Our output and storytelling is carefully crafted and takes many bespoke forms, e.g: film, animation, interactive sessions, PowerPoint, legacy print, intranet and toolkits.