Whip, gum, putty, cream, wax, oil, spray, pomade

We wanted to get inside salon life and understand how hairdressers relate to the products they use and the role they play. So we spent several days hanging out in a range of London salons, observing appointments and talking to salon owners, stylists and their clients about the complex world of care and styling brands, sub brands and products. We then followed our salon sessions up with workshops among stylists to get under the skin of the sensorial aspect of products, looking beyond the brand effect to understand the role of the physical qualities of products.